Last updated: November 2025
This Privacy & Cookies Policy explains how Food Tours Japan handles your personal data, how cookies work on this site, and your rights under UK GDPR and GDPR.
1. Introduction
‘Food Tours Japan’ (‘we’, ‘our’, ‘the site’) is committed to protecting your privacy. This Privacy & Cookies Policy explains:
- What personal information we collect
- How and why we use it
- How cookies work on this website
- Your rights under UK GDPR and GDPR
- How to contact us about privacy matters
Food Tours Japan is operated by a UK-registered business, with its primary operations in the United Kingdom.
For all privacy enquiries, please use the form on our Contact page:
We aim to follow global privacy and transparency standards. It includes meeting the expectations of visitors from the UK, EU, United States, Canada, Australia, Singapore, Hong Kong, and other countries where our readers are based. We do not sell personal data or use personal information for advertising profiling.
2. Who We Are (Data Controller)
Under both the General Data Protection Regulation (GDPR) and the UK GDPR, the data controller is:
Food Tours Japan
If you sign up for our email newsletter or contact us via our form, your data may be processed in the UK, the EU, or by a trusted third-party processor listed in this policy.
3. Information We Collect
3.1. Information you provide to us
When you contact us or sign up for emails, you may provide:
- your name
- your email address
- your message or enquiry
We only use this information to respond to you or send emails you have opted into.
3.2. Information collected automatically
When you browse Food Tours Japan, standard analytics data is collected, including:
- pages viewed
- time spent on the site
- device type and browser used
- approximate location (city/country)
- referring websites/types of sources
The data collected does not identify you personally.
3.3. Email marketing (MailerLite)
If you sign up for our newsletter, your email address is stored and processed by:
MailerLite
We use MailerLite for our email marketing service for:
- Purpose: email newsletter delivery and managing subscribers
- Data collected: email address, first name, subscription date and time, confirmation date and time and IP address
- Analytics: such as whether they opened an email or clicked on a link
You can unsubscribe at any time using the link in any email.
4. Cookies & Tracking Technologies
Food Tours Japan uses cookies for essential website functions, performance analytics, and third-party affiliate tracking.
4.1. Essential cookies
Required for basic site operations and security.
4.2. Analytics cookies
We use these cookies to understand how visitors use our site so we can improve the user experience.
- Service: Google Analytics
- Data: anonymised/aggregated (never personal)
4.3. Affiliate tracking cookies
When you click a link to an affiliate partner, they may set a cookie on your device to track:
- Clicks to their website from Food Tours Japan
- Whether you make a booking
This ensures we receive a commission at no extra cost to you.
Affiliate partners include:
- Amazon.com, Inc.
- AWIN Ltd.
- GetYourGuide Tours & Tickets GmbH
- Impact Tech, Inc
- J-CAT, Inc.
- Klook Travel Technology Ltd.
- Rakuten Group, Inc.
- Skimbit Ltd.
- Tablecross Inc.
- TripAdvisor, Inc.
- VELTRA Corporation
- Viator, Inc.
- ZAZA, Inc.
Future partners to be added when relevant.
These cookies do not identify you personally.
5. How We Use Your Information
We use collected data to:
- operate and maintain the website
- improve content and user experience
- respond to enquiries
- send email updates (only if you subscribed)
- track affiliate performance
- comply with legal obligations
We do not sell or share your data with advertisers.
6. Legal Bases for Processing (UK GDPR & GDPR)
We process data under the following lawful bases:
6.1. Legitimate Interests
Used for analytics, site performance, and responding to enquiries.
6.2. Consent
Used for email subscriptions and non-essential cookies.
6.3. Contract
If you ask us to contact you or send information, we process data to fulfil your request.
7. Third-Party Services We Use
We use third-party services for website analytics, affiliate partner relationships, email delivery, hosting, and affiliate link tracking.
Website analytics
We use these technologies to understand our website visitors:
- Google Analytics
Email marketing
We use these technologies to send emails to our customers who have signed up to receive them:
- MailerLite
Affiliate partners
These companies track clicks and bookings and may use cookies:
- Amazon.com, Inc.
- AWIN Ltd.
- GetYourGuide Tours & Tickets GmbH
- GeoRiot Networks, Inc.
- Impact Tech, Inc
- J-CAT, Inc.
- Klook Travel Technology Ltd.
- Rakuten Group, Inc.
- Tablecross Inc.
- Taboola.com Ltd.
- TripAdvisor, Inc.
- VELTRA Corporation
- Viator, Inc.
- ZAZA, Inc.
Hosting and security
Your data may be temporarily stored in server logs (e.g., error or security logs) with our hosting partner:
Rocket[.]net.
All third-party services we use are UK GDPR and GDPR-compliant.
Affiliate link tracking
We use GeoRiot Networks, Inc. to manage and route affiliate links and to provide non-personal click reports.
8. Data Retention
- Emails you send us: kept only as long as needed to respond.
- MailerLite subscribers: kept until you unsubscribe.
- Analytics: anonymised and retained per Google’s default settings.
- Server logs: automatically rotate and delete in accordance with hosting policy.
You may request deletion of your data at any time using the contact form provided.
9. Your Rights (UK GDPR & GDPR)
You have the right to:
- Access the data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (‘right to be forgotten’)
- Object to processing
- Withdraw consent at any time
- Request a copy of your data in a suitable format
To exercise any rights, please use the form on our Contact page:
We will respond within 30 days, as required by law.
10. International Transfers
Some third-party processors (e.g., Google, MailerLite, affiliate platforms) may store data outside the UK/EU.
Where this happens, we rely on legal safeguards such as Standard Contractual Clauses or similar protections.
11. Children’s Privacy
Food Tours Japan is not directed at children under 16. We do not knowingly collect information from children. If you believe a child has provided data, contact us, and we will delete it.
12. External Links
Food Tours Japan contains links to third-party websites (including tour operators and booking sites). These sites have their own privacy practices. Always review their policies before providing any personal information.
13. Changes to This Policy
We may update this policy to reflect service changes or legal requirements. The latest update date appears at the top of this page.
14. Contact Us
For privacy and cookie-related questions, requests or concerns, please get in touch with us here, or by post to:
Food Tours Japan
Viridis Media Ltd.
13 Montpelier Avenue
Bexley
Kent
DA5 3AP
UK
